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Israel's most up-to-date agency · Award-winning · Since 2008

In the end, everyone
talks to everyone.

We create the talk between you and your customers, from your customers back to you, and above all, the talk about you. The results? We promise.

What we do

Just pick a goal. Two strong arms under one roof: a 360° advertising agency and an influencers & UGC department. Choose one, or combine them into a single move.

Advertising agency

360° Advertising

From strategy to results on the ground. Creative, social, media and digital, TV and offline, with one team and one strategy.

Strategy & creativeConcepts, campaigns and productions, AI included
Social media managementOngoing content, Reels, community and RTM
Digital mediaMeta, TikTok, Google, YouTube and programmatic
Data & optimizationOngoing measurement that turns exposure into leads
65%below the cost-per-lead target, Beit Berl campaign
Talk to us about advertising
Creative First

Influencers & UGC

We combined the creative of an award-winning agency with deep commercial expertise in the influencer world. Campaigns that don't just look great, they deliver results.

InfluencersScouting the leading influencers, at every budget level
UGC & content creatorsHundreds of creators in consumer goods, retail, automotive, finance and food
Barter dealsUGC and influencer content for full or partial barter
InternationalCampaigns in Europe and the US
39%lower cost per lead than average with UGC, Beit Berl
Talk to us about influencers

Specializations

We know your world. Experience across industries, with real depth in the categories where we know exactly what works.

Food

Content that makes you hungry: launches, seasons and holidays, influencers and UGC that move product off the shelf.

Burger King · Yad Mordechai

Fashion & Retail

Trends, collections and content creators, with visuals that stop the scroll and drive purchase.

Decathlon · Corelle · Shekel Importers

Pharma

Creative and influencers under regulation: MoH Procedure 134, approved scripts and brand safety.

BMS · MSD · Merck

Higher Education

Lead campaigns for audiences making a big decision, from new students to career changers.

Beit Berl · Technion · AfekaSee the Beit Berl case ›

Finance

We turn complex, dry topics into content people actually want to consume.

Altshuler Shaham

Gen Z

TikTok, Reels and creators who speak the next generation's language, rather than trying to imitate it.

Burger King · Dynamica

Nonprofits

Campaigns that spark conversation and real change, even when the media budget is small or nonexistent.

Itim · Aviv · Hear My Voice

Seniors

Meeting older audiences where they are, with a clear, credible and respectful message.

Harel Mortgages · Aviv

B2B

Campaigns for business audiences: expertise content, LinkedIn and quality leads from decision-makers.

Already talking with us

  • Burger King
  • Cellcom
  • Altshuler Shaham
  • Bristol Myers Squibb
  • MSD
  • Merck
  • Yad Mordechai
  • Decathlon
  • Bosch
  • Siemens
  • Harel
  • Shikun & Binui
  • Beit Berl Academic College
  • Israel Ministry of Tourism
  • Dynamica
  • Slimdelis
  • The Macallan
  • Shekel
  • Corelle
  • simplehuman
  • Itim
  • AVIA
  • Aviv
  • Ortal
  • Goshen
Specialization · Pharma & Health

Think outside the box,
stay inside the lines.

Pharma speaks a clinical, distant language; patients speak an emotional, everyday one. We translate between them, with creative and influencers that make medical messages accessible without crossing regulatory lines.

Israel MoH Procedure 134Pharmacists OrdinanceConsumer Protection LawGuidelines for pharma on social media
Word-for-word approved scriptsLegal and regulatory sign-off before shoot day, and a full briefing for influencers
The right influencerDoctors, nurses and experts, micro-influencers and communities, including Haredi and Arab audiences
Brand safetyDue diligence, a Q&A sheet for tough questions and rapid response online
BMS · Video campaign

Human stories, within regulatory limits

Patients and family members tell their stories in the first person. A sensitive subject, an accurate medical message, and content people actually watch.

Gaucher disease awareness campaign+500%

Increase in Google searches, through self-deprecating humor, communities and an influencer. It ran two more waves, in digital and on TV.

BMS · Skin cancer awareness1.5M+

Organic views, thanks to a true personal story and light content leading to one conclusion: go get checked.

Dengue fever prevention500K+

Targeted views with travel influencers. When contradicting information surfaced online, the HMOs updated their websites within 24 hours.

Working with BMS, MSD and MerckTalk to us about pharma
LIVE · Updated every day

The most
up-to-date agency.

What's only just starting online is already working for our clients. Tools, platforms and formats, before they go mainstream.

  • AI at every stageFrom creative and production to data and optimization
  • Tech that sparks conversationDeep Fake in Hear My Voice, a Golden Drum winner
  • Real-time RTMWe react to a trend while it's happening, not a week later
  • Social FirstTikTok, Reels and creators, in the language of the feed

About us

Advertising people
talk about

DIBOOR (Hebrew for "talk") is an award-winning advertising agency in Israel and abroad, operating since 2008. We specialize in creative, content, social and digital, and lead brands from strategy to results on the ground: TV, digital and offline.

Since 2008Full 360°Golden Drum winners

Why us?

We start with the audience, not the platform

Strategy is built on a deep understanding of the audience and its culture, not on chasing trends. That's how content goes from "just another post" to something people want to consume.

One team, not a chain of suppliers

Creative, social, media and digital under one roof and one strategy, so the message doesn't fall apart along the way.

Measurable results, not just engagement

Every move comes with ongoing measurement and optimization, so attention turns into leads and business results.

The results speak

Campaigns that
got people talking

Beit Berl College · Tech workers retraining as teachers

How do you convince a tech worker to become a teacher?

A career change isn't a purchase, it's a decision that takes months to make. We built a campaign around the decision, not the click.

This is something AI can't replace.

METATIKTOKYOUTUBETwo months on air
5.5Mimpressions across three platforms
65%below the overall cost-per-lead target
63.6%of YouTube viewers watched to the end
270Kunique people reached
Hear My Voice 1,500+ inquiries

How we drove 1,500 inquiries to support centers with zero media budget

Five women tell their stories in the first person using Deep Fake technology. Screened at the UN and winner of a Golden Drum.

Altshuler Shaham Brand character

Who said currency hedging has to be boring?

We created a character who talks about dollar exchange-rate crises and laughs at them, and who leads the brand's campaigns.

Yad Mordechai #SurpriseChef

When the chef walks into the influencers' kitchen

Chef Omer Miller surprises influencers in their own kitchens, alongside dozens of UGC videos.

Decathlon · KIPRUN Influencers & UGC

A team that lives the brand

A squad of influencers, combined with dozens of content creators on full barter, builds a strong online presence for the brand.

Israel Ministry of Tourism Second year running

The best month in the country

Our second year leading the creative for Israeli Tourism Month. A TV, radio and digital campaign starring Tzipi Shavit!

Dynamica TikTok Only

One platform, full focus

A series of comedy sketches starring the wild Stav Parhi, generating crazy view counts. Together with a monthly UGC layer, we build awareness and preference for the brand.

Corelle · Shekel Importers Champion's Plate

A complete advertising language

We built a complete advertising language under the "Champion's Plate" concept: new branding, videos, influencers and content creators.

Burger King Launch film

The King's ad agency

360° activity for this fun-loving brand. How we use chutzpah to create change.

Cellcom · Static engagement posts

One post, hundreds of comments

~2,000likes and reactions
350user comments
6posts
  • Cellcom engagement post on Facebook
  • Cellcom engagement post on Facebook
  • Cellcom engagement post on Facebook
  • Cellcom engagement post on Facebook
  • Cellcom engagement post on Facebook
  • Cellcom engagement post on Facebook

Scroll sideways for more posts ›

How do we work?

The DIBOOR Model

Audience > Content > Integration > Performance

Step 1

Audience

We start with a deep understanding of the audience: its culture, language and behavior.

Step 2

Content

We turn the insight into an idea and content people actually want to consume.

Step 3

Integration

We connect creative, social, digital and media into one move.

Step 4

Performance

We measure, learn and improve, turning attention into engagement, leads and business results.

Audience insight › Idea & content › Integrated distribution › Optimization › Business results

What makes us different? We don't start with the platform. We start with the audience, build the right content and connect it to a digital system that delivers results.

Dana Kol, CEO and owner of DIBOOR

On a personal note

I'm Dana Kol.

The fire and spirit behind DIBOOR. More than 25 years in advertising, leading the agency since 2008. I'm personally involved with every client, and this is my cell:

+972-54-538-9639

Really, pick up the phone.

Let's get people talking

A little jealous?
Want this too?

Leave your details and let's create some talk together. We'll get back to you within one business day with an initial direction.

Phone
+972-3-950-6120
Email
dana@diboor.co.il
Office
111 Arlozorov St., Tel Aviv, Israel
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Let's get people talking